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Summer Fashion Forecast: What to Expect for Summer 2020 Women's Fashion

by Rebecca Gold 08 Jul 2020

The hottest season of the year also tends to bring with it the hottest trends. For many of us, summer is all about spending more time outdoors, soaking in the sun, staying active and just overall enjoying life! This is the season when we get to express our bold tastes, our rich color palettes and our love for joyful hues and flowy textures. Many of us have stayed indoors all winter and spring long. Summer is the time when the sun comes out and beckons us to spend more time outdoors, enjoying nature and life! Go outside and get that vitamin C! Get your summer wardrobe right and ready to reflect these positive vibes. Switch from soft, springy pastels to more vibrant hues, exciting prints and tropical feels. Here is your summer 2020 fashion forecast so you can start kickstarting your closet! 

The Midi Dress

From slip midi dresses to bodycon midi dresses to wrap midi dresses to off the shoulder, there doesn’t seem to be a limit to the type of silhouette; so long as it’s midi. The midi dress is an effortless yet chic summer dress that can be dressed up with heels or dressed down with sneakers or flat sandals. It can be loose or tight, long sleeved or spaghetti strapped. The silhouette can vary - what is on trend here is the length. The midi dress, whether solid or printed can be the perfect choice for the summer! 


image via @thebackyardmodel


image via @ruuchi_ssharma

Bold Prints

This summer, bold prints are everything. The soft pastels and the demure, neutral solids of spring are being replaced with the vibrant, bold prints of summer! Whether it’s a beautiful floral printed sports bra or yoga legging, a bold marble printed top or a cute lemon printed dress makes everything feel more exciting and tropical! Turn up the heat this season and be unapologetic about your prints. 

Vibrant Florals 

We covered bold prints already, but vibrant florals specifically are a big thing this season. Whether it’s sunflowers, daisies or roses, rocking petals on your leggings, sports bras and activewear, your shift dress or printed tee is the look of the season! This spring has made everyone feel a little wilted and suppressed - let your florals symbolize a new energy of growth! Show the world how you blossom with a beautiful floral printed yoga legging or floral printed shift dress

Color Blocks 

Like we said, this summer is all about color! That’s why color blocked dresses, tops, and leggings have exploded onto the fashion scene this year. Asymmetrical color blocks on dresses combining pink and orange, yellow and purple, red and orange and so many other combos are all the rage. Neons continue to make their presence known and this design is another place where we are seeing lime green/yellow + neutrals like taupe, or bright pinks and oranges, or yellows and blues coexisting on one fashionable piece. Make summer look and feel like summer in a brilliant, vibrant, color blocked piece.


image via @amandastaysfit


image via @iam__mushy

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